Smart Project organized online trainings for the family-owned Scottish company William Grant and Sons Ltd.


TM_WG&S_3The online training launch for the Duty Free industry in the spring of 2020 has been a resounding
success among Travel Retail operators and suppliers. Based on such a positive experience, Smart
Project advertising agency plans to expand its audience coverage and include new training
programs in their schedule.

So in a period from 20 to 29 of May there were organized four training sessions on the main
product groups of a famous Scottish company William Grant & Sons, namely Glenfiddich, the
Balvenie, Monkey Shoulder whiskey and Hendrick’s gin. The speakers were the leading
company Brand Ambassadors: Stepan Balabanov, Alexander Karavansky and Andrew Udovitsa.TM_WG&S_1
To maintain a high level of audience interest, product lectures were supplemented with exciting
virtual tours to the heart of the noble beverages production.

Thanks to remote technology, employees of the stores located at various countries airports (in
Russia, Georgia, Belarus and Ukraine) were able to take classes on a virtual platform. Since
neither the speakers nor the audience are bound to the place of training, employees of almost all
Duty Free operators, namely Dufry East, RegStaer, Imperial Duty Free, KAPO and many others,
were able to attend the online course. There were more than 300 people in total.

“Another remote technology advantage is the ability to attract highly qualified training
managers, who due to their high employment level do not have the opportunity to conduct
trainings for everyone offline”, – said Nadezhda Emelianenko, Smart Project CEO.
This June Smart Project prepare and implement new training sessions on the perfume brands,
namely Clarins and Guerlain.

Company profile:
Smart Project marketing agency, founded in 2014, specializes in BTL advertising for the Travel
Retail industry. The company unites specialists who have gone through the whole school of
advertising – from working as the promoters to managing sophisticated BTL projects. Business
portfolio includes all types of BTL advertising. The agency is a member of the Eurasian Duty
Free Association and the International Association of Advertising Agencies ‘Airport Promotion
Agencies’ and also heads the partnership called ‘Operators Association of Advertising Agencies
in Duty Free shops and in the territory of air terminal complexes’.

Headquarters and production facilities are located in Moscow. For more information, please visit