Russian promotion agency “Smart Project” and German alcohol company “Jägermeister” open a new business space


Smart Project promotion agency and the German alcohol company Jägermeister, gold and silver
Virtual Travel Retail exhibition 2020 partners, continue active cooperation in a new reality.
First of all, it was decided to continue holding training sessions for the Duty Free shops’
personnel. The last face-to-face training with tasting Jägermeister products took place at the end
of winter 2020 in St. Petersburg for Dufry employees. Starting from March 2020, in order to
ensure the safety of the business partners, Smart Project launches online trainings. Thus, on July
28, 2020, the leading Jägermeister specialists conducted distance training for Dufry staff from
the airports of Moscow, St. Petersburg, Krasnodar and Rostov. The product lecture was ended
with a competition with a drawing of special prizes.
Jägermeister offline_Marcel Niemeier(Jr. Manager Trade Marketing), Daniil Petrov (Senior Key Account Manager) Jägermeister Brand Ambassador Влада Jägermeister Brand Ambassador Влада 2Jägermeister online1
Management of both companies is not ready to stop herein. For many years the companies have
been closely cooperating in all areas of the advertising business in the Travel Retail industry.
One of the successful joint projects is the brand ambassador Jagermeister consulting passengers
at RegStaer Duty Free shop located in Moscow's Vnukovo airport. Therefore, now the
management of the Smart Project promotion agency is preparing a project to expand the brand
ambassador's functionality into the digital space.

Jägermeister online2Jägermeister online3“I am confident that success can only be achieved by keeping up with the times and offering
clients a wide range of innovative solutions. The new reality opens the door for us to the digital
business space, where is necessary to learn how to interact with our customers properly. In the
online space that brand ambassadors will be able to open your product to new audiences,”
—says Nadezhda Emelianenko, Smart Project CEO&Founder.

Company profile:
Smart Project marketing agency, founded in 2014, specializes in BTL advertising for the Travel
Retail industry. The company unites specialists who have gone through the whole school of
advertising – from working as the promoters to managing sophisticated BTL projects. Business
portfolio includes all types of BTL advertising. The agency is a member of the Eurasian Duty
Free Association and the International Association of Advertising Agencies 'Airport Promotion
Agencies' and also heads the partnership called 'Operators Association of Advertising Agencies
in Duty Free shops and in the territory of air terminal complexes'.
Headquarters and production facilities are located in Moscow. For more information, please visit