One of the largest Duty Free in Russia starts rebranding and introduces a new logo

30.01.2025

Sky DFDuty Free retailer “Travel Retail Domodedovo” has announced the beginning of the rebranding of its store and the retailer’s outlets get a new name – “Sky Duty Free”.
The renaming and new corporate identity are the result of business growth and cover all stores located at airports where the company is present.

To date, the retailer operates 22 duty-free stores: in the international departure zone at Domodedovo and Zhukovsky airports in Moscow, Koltsovo in Yekaterinburg, Kurumoch in Samara and Strigino in Nizhny Novgorod. Also, duty paid shops are located in the domestic departure zone at all of these airports, except Kurumoch Airport. Since 2019, one of Russia’s first arrival duty-free shops have been operating in Zhukovsky, Koltsovo and Kurumoch.

In Domodedovo, the operator operates the main Duty Free walk-through store with an area of 4,000 square meters, which is the largest in Russia. Also, over the past few years, three Gate Shop format outlets “Russian House”, “Belle You”, “Kids” and “Underwear” boutiques have been opened there, and three stores are successfully operating in the domestic sector.

The new name and concept had been developed jointly with the agency Andy Branding&Digital. The idea of a modern fair is set as the basis of the new concept.

“Our strategic goal is to create among customers a sense of celebration of a holiday and beсome a part of their journey. A flight is a magical transformation from everyday life to relaxation, exciting events and new meetings. An important event should be accompanied by the atmosphere of a festive fair, where everyone can find joy to their taste,” explains Elizaveta Melnik, Head of Marketing at Travel Retail Domodedovo.

“Sky Duty Free” identity is based on vibrant gradient illustrations that reflect the spirit of vacation. The metaphor of the fair is revealed in the trademark red and white stripes, which were so often on the fair tents, and are now present in combination with sunny landscapes.
The first changes in the visual concept will appear on the website and promotional materials at the stores. By the end of 2025, the retailer plans to update signage at all airports of its presence, as well as complete a full website update.

Travel Retail Domodedovo LLC (hereinafter TRD) was founded in 2007. The first store was opened in 2009 at Moscow Domodedovo Airport and occupied an area of only 38 square meters. In 2018, the company won a tender from Domodedovo Airport for 6,000 square meters of shops in the new segment of the T2 passenger terminal. At the moment, TRD operates stores at five Russian international airports. The assortment consists of elite alcohol, wines, soft drinks, chocolate, delicacies, souvenirs, toys, perfumes and cosmetics of famous brands. All products come directly from suppliers.